It modernises the transaction process, driving efficiencies through the industry for both agencies and media owners. It brings publishing in line with transaction management systems used by other media.
The system beta launches in April for agency/publisher testing and will rollout amongst the founder publishers from July 2015.
“There is a real appetite for a system that improves efficiency for publishers and agencies. PATS offers access to total audiences across all formats and will make life much simpler.”
Rufus Olins, CEO, Newsworks
PATS is a platform that interfaces with existing buyer and seller systems to facilitate a shared and single point of reference via the PATS unique reference number (URN). The intention is to enhance the advertising transaction management process between publishers and agencies.
PATS will integrate via APIs into buyer and seller systems and act as a bridge between them. In addition, PATS will provide a simple publisher side interface.FIND OUT MORE
PATS has been founded by Guardian News & Media Group, Mail Newspapers, Telegraph Media Group, News UK, ESi and Trinity Mirror. These publishers are funding the development of the technology and the costs of integrating the system with agencies.
The intention is for PATS to be adopted more widely across the industry by agencies and publishers, including magazines and local media. PATS is being managed as a not for profit organisation.FIND OUT MORE
In a more complex media landscape, PATS makes it simpler to transact across publishers’ print and digital audiences.
The system reduces the time involved in processes such as ad booking, reporting and invoice matching, and will result in easier, more accurate transaction management.
PATS is free to use for media agencies; for publishers, there is a fair and transparent subscription membership.FIND OUT MORE